jonnygoldstein.com

I’ve been getting really interested in web video that has the purpose of advocating for particular issues. Eric Eckl has created a terrific videoblog called Water Words That Work that takes an interesting approach to issue advocacy. Eric’s goal with Water Words That Work is to teach people who are involved in environmental protection how to better communicate with the public. In particular, he seems to target folks who are so deep into the field of environmental protection that they unconsciously use heavy duty environmental jargon. He uses video to teach people who who work how to get their message across in a way that the public will understand and respond to using everyday language that people can connect to. I am learning a great deal about communication from watching these. But don’t take my word for it. See for yourself.