Bloggers and PR/Marketing people talking about how to piss off bloggers. From a conversation at SXSW led by Rohit Bhargava:
1. People who are obviously not longtime readers who pretend they have been.
2. Stealing content, messing with your identity
3. Getting you on mailing list and not getting you off it.
4. PR based outreach. Treating bloggers like journalists.
5. Getting irrelevant press releases–spend the time to make sure it’s going to the right person.
6.Not treating people as people.
7. Once you have developed a relationship, then you can have better odds of them doing you a favor.
8. Make it hard for people read/view/listen to your content. Formatting on content. Make it very easy for people to view your media if you are asking people to view it and promote/review it.
9. Having to deal with bureaucratic layers.
10. Not identifying yourself transparently. False representation.
11. Dont’ treat bloggers as press at events.
twitter/jonnygoldstein
2 responses so far ↓
» SXSW output // Mar 10, 2008 at 9:29 am
[…] Core Conversation: 10 Easy Ways To Piss Off A Blogger (And Other Mistakes Marketers Make): Go to Jonny Goldstein’s post on this session, he not only summarized the top 10, he adds relevancy. […]
Jonny Goldstein Interviews Rohit Bhargava On His New Book: “Personality Not Included” | jonnygoldstein.com // Mar 30, 2008 at 9:30 pm
[…] Rohit Bhargava is a very smart guy. I saw him in action at SXSW Interactive a few weeks ago leading a session called 10 Ways to Piss Off a Blogger. He basically got the assembled group to write the kernel of a chapter of what I expect to be his next book for him. Genius! […]
Leave a Comment