If you are a Gen X-er and have ever worked with boomers, they probably drove you crazy, and vice versa. Why? Different generations have different values and different ways of seeing the world. If you are trying to communicate with people from a different generation, a little knowledge goes a long way.
This week on Jonny’s Par-tay, Jessie Newburn will tell us how to tailor your marketing communications to connect with particular generations, with a focus on social media marketing.
We will look at the following generations:
Silent Generation (born 1924-42)
Boomers (born 1943-60)
Generation X (born 1961-1981)
Millenials (born 1982-2002?)
Homeland Generation (2002?-present)
Here’s an iconic movie from the youth of Gen X
How different is it from this movie designed to connect with the Millennial Generation?
When: 9PM EST, Weds, April 16
Where: jonnyspartay.com
What: A live online interactive video free for all with featured guest, generational marketing maven, Jessie Newburn, hosted by the one and only Jonny Goldstein. When: 9-10 PM EST, Weds, April 9
Why: Because you want to learn how to create the right message for whatever generation you are trying to reach with your marketing and communication. And you like to Par-tay.
twitter/jonnygoldstein
2 responses so far ↓
Jessie Newburn // Apr 14, 2008 at 11:42 am
Hi Jonny. Thanks for inviting me to be on your show. I’m really looking forward to it. I like this Breakfast Club movie clip; it’s a bit longer than the one you posted, but it has more of the music from the movie.
http://tinyurl.com/6q3pt7
Silvester // Apr 23, 2008 at 6:04 am
I can only tell you that the second ‘movie’ is unbearable - this coming from someone born in ‘the Millennial generation’
The Breakfast Club is a cult classic, no comparison.
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