Spending time discussing the preferences of different Generations with Jessie Newburn, has sensitized me to generationally targeted marketing messages. This package design is clearly directed at millennials (AKA Gen Y), who are supposedly distinguished by their focus on themselves and their generation. Thus the young pair taking their own photo, having the time of their lives.
The buildings in the background are done in the style of 80’s xerox art. How does that fit in?
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1 response so far ↓
Jessie X // Apr 24, 2008 at 9:15 am
Brilliant. Excellent data point, Mr. Goldstein. Remember, Millennials are conventional, so they tend to like big, established brands. The background art is the global citizen thing. The art is words in many languages, probably — and I’m guessing here — “I’m lovin’ it.” Millennials ping more to Millennials worldwide than they do to their nation.
The only point I take with your perspective is that Millennials are not Gen Y. Gen Y is a media fabrication. The real term, in generational theory, is Millennials.
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