jonnygoldstein.com

These are the notes I took from Nick O’Neill’s presentation at the Social Media Rockstar event today.

Create Goals

Come up with attainable goals for your brand

1.

Sample goals

—Have presence in x locations by date
—Reach x number of people by date
—Write x bog posts weekly
—Respond to all inquiries through social media within x hours

2. Write down your goals

Big likelihood you will actually achieve the goals

3. Define your online brand?

Define the image you’d like to portray

Who do you want to be?

How does that person talk?
What does that person do?
Build your legacy and the rest will follow
What are the demographics? Of your audience.

4 Provide a personal voice

Someone who is accountable for this brand

Find the conversation:

google blogsearch
top 20 blogs that discuss your topic

technorati

google news

facebook search

6. Connect with others

Link to all the people that you found had interesting ideas

Add people as friends on social networks
Build the relationships
Building your brand online=relational marketing

You want to continually have dialog with your clients/consumers.

7. Specialize!!!!!

You can never be niche enough. If there are people talking about your topic, find something really specific people don’t talk about.

7. Build and love Your Network:

All the interesting people that you meet need to go into a database

Keep in touch with people on a regular basis

Continue to build relationships with them and others

Relationships are the #1 value you and your brand have.

8. Measure and track your impact

google analytics

feedburner

hittail, 103 bees— for long tail tracking–seo type thing

summize.com—twitter tracking service.

google blog search–and subscribe to the rss feed for your name

be persistent—stick with it!!!

have someone you can call who will tell you to stick with it when you don’t want to

What matters: there’s an opportunity to brand yourself

Costs less than the uncertain yet expensive investment in a traditional PR effort.

——

there are infinite channels online

facebook apps just one of them, it’s hit or miss

blogs and twitter not hit or miss. it’s guaranteed to get your revenue.

as a brand good to be in lots of channels