Geoff Livingston rocked PodCamp Philly like the Jimi Hendrix of communications, squirting psychic lighter fluid everywhere and lighting it on fire. Like Jimi, Geoff backs up his razzle dazzle with back serious old school chops. I caught him peaking into the session I had just finished leading and snapped this pic.
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Good is the Enemy of Great » The Buzz Bin // Sep 8, 2008 at 7:13 am
[…] Yes, networking skills are paramount to messaging skills. Yet without understanding a businesses’ core objectives, and how those create a value proposition for the marketplace, social media initiatives often fail to deliver measurable ROI, much less a tangible affect on a company’s communications effort. As Jonny Goldstien noted, you need both bleeding edge social media savoir fair AND “old school chops” to build a program that works. […]
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