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The wedding of Fruma Cashdan and Meyer Myers, Liverpool, 1925

Originally uploaded by saul benqish

These are my relatives on my mothers’ fathers’ side, the Cashdans. Eli “Yiddle” Cashdan was the cousin of my grandpa. Excited to happen upon this when I googled my mothers’ maiden name.

Click here to watch LIVE

Come Par-tay with two fabulous DC area bloggers and innovators Jimmy Gardner and Andrew Feinberg.

Jimmy Gardner has just unveiled his startup, MyDropBin.com, a service that lets users easily store, organize, and share files using Amazon’s S3 storage service. He also reports on the local startup scene from EastCoastBlogging.com. Jimmy will share his thoughts on the DC startup environment, and his motivation for creating MyDropBin.com.

We will also be announcing the first ever Jonny’s Par-tay Promo contest!

Andrew Feinberg blogs at CapitolValley.net about technology and public policy from the (often clashing) perspectives of Silicon Valley and Washington DC. He is going to talk about what he sees as the perils of the cavalier approach that most tech companies take toward
protecting users privacy, and why they should change their ways before running afoul of the Federal Government.

What: Jonny’s Par-tay, the interactive online TV talk show, with guests Jimmy Gardner, Andrew Feinberg, and host Jonny Goldstein, with a little Scott Stead magic poured on top.
When: Weds, May 7, 9-10PM Eastern.
Where: jonnyspartay.com
Interactivity: As always, you are invited to text chat us live. It’s a Par-tay!

Anyone who hangs out with me for any sustained period of time will hear me bitch about Washington DC. I am admitted victim of FNYS (Former New Yorker Syndrome). That said, DC does have a flavor all its own, and sometimes that flavor is delectable.

A couple of days ago, I experienced 5 cool things in 90 minutes. All this happened during 90 minutes when I strolled from Adam’s Morgan to Dupont Circle and back to lunch with a friend.

1. Two high school kids approached me to ask me for my definition of racism. They were interviewing people for a school paper. I had to really think about it. We had a good talk.

2. Picnic in Dupont Circle. Met with my friend Julie who works at the Peace Corps. Stretched out on the grass and listened to the chirping birds in the middle of the city.

3. Walking back through the Circle passed a busker strumming an electric guitar singing Elvis Costello’s “Watching the Detectives.” Sounded great.

4. Passed by a flatbed truck with a giant inflatable rat on the back. Some kind of Union protest. Can you say, random?

5. Watched a crowd chanting front of the Zimbabwean embassy protesting that government’s unwillingness to recognize the victory of the opposition in their recent election. Q:Where else in the U.S. would this happen? A: In front of the UN in NYC, but it’s still pretty cool.

All this on a warm, lazy, Spring day. So, for all my griping, DC sometimes surprises me with little moments like these. And I appreciate that this former swamp has turned into a city that every once in a while even a jaded dude like me can appreciate.

Click here to watch the show LIVE NOW 9PM Eastern

This week, April 30, Weds, 9PM Eastern, interact live with marketing and pr strategy expert Geoff Livingston and business and social media powerhouse Aaron Brazell. These guys merit a show each devoted to himself, so this episode is going to overflow with Par-tay-licious goodness.

Geoff will talk about the importance of an integrated PR and Marketing strategy where social media and traditional outreach complement each other to help organizations reach clearly defined goals. He will also give us an update on the Blog Potomac conference “This year’s premiere social media marketing event for greater Washington DC,” which is coming up on June 18.

Aaron “Technosailor” Brazell will discuss the value of what he calls social media presence marketing. Aaron is a maestro of this emerging form of marketing, and it seems a natural direction for many of us in the DC area, the land of the crackberry.

We’ll also check in with them on their take on the state of the DC social media scene.

And while we have both of them in the studio, we’ll ask them about their different takes on the the recent Loren Feldman sadism parody shenanigans.

What: Jonny’s Par-tay, the interactive online TV talk show, with guests Geoff Livingston, Aaron Brazell, and host Jonny Goldstein, with a little Scott Stead magic poured on top.
When: Weds, April 30, 9-10PM Eastern.
Where: jonnyspartay.com
Interactivity: As always, you are invited to text chat us live. It’s a Par-tay!

Below are my rough notes from some of the PodCampNYC 2.0 sessions I participated in. I hope folks who were not able to attend these sessions find these notes helpful. Note: these were created on the fly and niceties of punctuation, grammar and spelling are not always observed.

Here are links to notes for individual sessions:
Using widgets and social media to market events, generate sales and stimulate sign-ups

Social Contests and Exponential Growth

Securing a Sponsor for Your New Media in the New Media Space

Audio Production 101

The Haiku Project: Using Mobile Phones For Community Creativity

Keep reading →

If you are at PodcampNYC 2.0 and want to chit chat, high-five, or just say yo, this is your big chance. I’ll be wandering around the halls both days. Probably the best way to find me is to give me a call or text me: 646-209-7204. Let’s totally hang out.

Another way to connect is to catch me leading a session about fostering community creativity via mobile phones, using the Haiku Project as a case study. You’ll find out how I got a bunch of people from coast to coast to write original haiku poems and record them to the web via their cell phones. We’ll also kick around ideas for other projects that encourage community creativity using mobile phones.

That’s 4PM Saturday, April 26, room RH 207.

OK, seeya there!

Look forward to seeing you. It’s gonna be a fun couple of days Podcamping in the urban jungle.

Watch the show LIVE right here.

Alan Rosenblatt, one of the world’s foremost thinkers in the world of digital political advocacy, is our featured guest on Jonny’s Par-tay this April 23. If you have interest in ANY of these: 1) Online community 2) Digital persuasion 3) Influencing politics via social media, you gotta check out this episode. Alan is the founder of the Internet Advocacy Center, the Associate Director for Online Advocacy at the Center for American Progress, and blogs at techpresident.com and his own blog Dr. Digipol.

I met Alan in person at an event at DC’s Google Office, and was impressed by his knowledge and by his down to earth manner. This guy is the professor you wish you had in college.

So for those of you new to Jonny’s Par-tay, here are the details:

What: An interactive live web TV talkshow where you will be able to talk with each other and Alan Rosenblatt via live text chat. You’re questions, comments, and participation are integral to the show.
When: April 23, Weds, 9-10 PM Eastern
Who: Special guest Alan Rosenblatt with host Jonny Goldstein, Super Producer Scott Stead, and you.
Where: jonnyspartay.com

Keep reading →

marketing to millennials

Originally uploaded by jonny goldstein

Spending time discussing the preferences of different Generations with Jessie Newburn, has sensitized me to generationally targeted marketing messages. This package design is clearly directed at millennials (AKA Gen Y), who are supposedly distinguished by their focus on themselves and their generation. Thus the young pair taking their own photo, having the time of their lives.

The buildings in the background are done in the style of 80’s xerox art. How does that fit in?

Tune into the show HERE

If you are a Gen X-er and have ever worked with boomers, they probably drove you crazy, and vice versa. Why? Different generations have different values and different ways of seeing the world. If you are trying to communicate with people from a different generation, a little knowledge goes a long way.

This week on Jonny’s Par-tay, Jessie Newburn will tell us how to tailor your marketing communications to connect with particular generations, with a focus on social media marketing.

We will look at the following generations:

Silent Generation (born 1924-42)
Boomers (born 1943-60)
Generation X (born 1961-1981)
Millenials (born 1982-2002?)
Homeland Generation (2002?-present)

Here’s an iconic movie from the youth of Gen X

How different is it from this movie designed to connect with the Millennial Generation?

When: 9PM EST, Weds, April 16

Where: jonnyspartay.com

What: A live online interactive video free for all with featured guest, generational marketing maven, Jessie Newburn, hosted by the one and only Jonny Goldstein. When: 9-10 PM EST, Weds, April 9

Why: Because you want to learn how to create the right message for whatever generation you are trying to reach with your marketing and communication. And you like to Par-tay.

Listen over at MC Scott Stead’s site. And be sure to listen to the remix.